Q&A with Andrew Armstrong of Carr’s Billington

Andrew Armstrong has worked in Wooler for almost 40 years, although he remains very humble in himself, it is clear over this long period of time he has become a figurehead of the community here. His contributions to the Wooler town stretch’s much further than he probably realises. His son is also an integral pivotal member of the team now, driving the company van to and from the store to customers across the Glendale area of North Northumberland.

Andrew is in the warehouse all day every day and for many of the elderly community, coming and chatting to him while they purchase their items from the store can be an important part of their week. Andrew always supports a smile while he works, creating a friendly, happy, healthy environment.

Andrew was born and brought up in Wooler and has worked for Carr’s Billington for the past 15 years but been in the same location for almost 40 years. Carr’s Billington Agriculture purchased the store from Mr David Forsyth 15 years ago and prior to that, the store belonged to John Metcalf. Over this time, Andrew has got to know the local community well and has built up excellent customer relationships, knowing the customer’s requirements for specific times of the year.


How has the Agri – Equine retail changed over the years?

Overall there is much more of a variety and a choice for the customer. This means customers can find whichever product suits their specific circumstance or need, whilst a few years ago it was much more of a one size fits all mentality.

What do you like best about your job?

Providing the highest level of customer service. Getting to know the locals and regulars. The social side of this job can be taken for granted, but building these relationships is important to me.

Can you tell us what your job was like in the early days?

There was much less regulation. Quite rightly these days there is much more red tape, and things must be done a certain way involving a lot more paperwork. Previously when I was younger, there was a much more relaxed attitude adapted. Now the environment is much safer for staff and customers with stricter rules.

Would you share your first memories of Tim or Bedmax?

Wresting with Haymax, in the circular bales they were made in, trying to keep them all on a pallet was a challenge!

Have Bedmax been a good company to work with as a supplier?

Yes, I would say so, there has always been someone on the end of the phone If I have any questions.

Why do you think it has been such a popular bedding?

Simply because it is marketed well, to the right consumer, and it does what it says on the bag. Which, when it comes to bedding, is all the customer looks for.

Do you think Bedmax is an innovative company?

Over the past 25 years there has been so many changes to the company, it has grown and expanded significantly. I would say it is a very innovative company yes.

Andrew, I know you are local, do you find it inspirational that a local company has such a global reputation?

It is inspirational. I remember when the company first opened its factory doors, seeing how far they have done makes us locals proud. We come from a part of the world, which is rarely heard about, to hear that something made on our doorstep reaches the likes of Japan and Dubai is something to be very proud of. Bedmax also provides a lot of jobs for the locals and treats everyone with respect which is all things I like to see happening locally.

What is important to customers today?

I think that the product works well and does what it says is probably the most important thing for them. That and great customer service of course.

What do you think the future holds for you?

To continue giving the best customer service I can.

What do you think the future holds for the business?

Hopefully good customer service will continue, and customers will continue to enjoy buying from us.

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