Welcome to Bedmax

Bedmax began life on a family farm on the coast opposite Holy Island in north Northumberland in 2000.

We began producing Bedmax shavings at Greymare Farm in response to the growing evidence from around the equestrian world that dust & spores in the stable was a major cause of equine respiratory disease.

In our own research we also discovered that poor quality bedding was one of the major sources of airborne dust and spores, and that good bedding can help reduce the respiratory risks to your horse, and many other health threats besides.

So we built our first factory and began making Bedmax to a very carefully formulated specification.

Today we make over three million bags of equine bedding in our three factories, and you can find our distinctive yellow Bedmax bags in equine retailers and suppliers all over the UK.

But our vision remains exactly the same: To offer you a bedding of the highest quality and value that helps meet all the health and welfare issues your horses face in their stables.

Understanding Horses

Bedmax is a family company, and most of the team here have horses in our DNA, just like our customers.

We understand the difficulties of keeping horses healthy and happy in their stables, so we make our beddings for the thousands of owners who share the same absolute commitment to the health and well-being of their horses, and who recognise the benefits and the value of a top-quality bedding they can trust.

Bedmax Company Timeline

Follow the journey that began over forty years ago…

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Haymax developed at Greymare Farm

Tim Smalley develops Haymax at Greymare Farm – pioneering, dust-free, controlled-protein haylage for horses for the UK racing industry.

1984
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Bedding research begins

Research begins into the best material, specification and production process for a bedding to match Haymax.

1998
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Production begins

Production of Bedmax large flake pine shavings begins at Greymare in a purpose built plant.

2000
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International

The first shipment of Bedmax arrives at Sha Tin racecourse in Hong Kong.

2001
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Second plant built

Our second purpose-built Bedmax plant begins production at Caunton in Nottinghamshire.

2002
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Export to Europe

Sales begin in France, following in Germany, the Netherlands and the Czech Republic.

2003
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Bedmax at Badminton

Bedmax is the official choice of bedding at Badminton Horse Trials for the first time. It still is.

2006
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Festival of British Eventing

Bedmax provide bedding at The Festival of British Eventing at Gatcombe Park, and remains the bedding choice today.

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Bedmax lorry

Corgi produce a Bedmax lorry!

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Bedmax at Burghley

Bedmax is chosen as the official bedding for the horses at Burghley International Horse Trials, and still is today.

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Royal Warrant

Bedmax is granted a Royal Warrant by appointment to Her Majesty The Queen.

2008
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Patchington plant opens

Our third Bedmax production plant opens at Patchington in Hampshire.

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Launch of Hotmax fuel logs

Launch of Hotmax, our 100% natural high heat fuel logs made from the dust we extract from our shavings.

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10 million bags

Total production passes the 10 million bag milestone.

2009
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Littlemax arrives

Littlemax fine shavings begin production.

2010
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Best selling brand in the UK

BETA & Horse & Hound Surveys identify Bedmax as the bestselling brand of equine bedding in the UK.

2011
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Export Award

Bedmax wins the UKTI Award for Export, recognising our growing sales in Europe and the Far East.

2012
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1.2 million bags

Production of Bedmax and Littlemax shavings exceeds 1.2 million bags in the last 12 months.

2013
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Launch of Stockmax Pine Shavings

Our 100% pine, naturally antibacterial shavings are winning high praise from farmers using them instead of straw at lambing time, and from game chick rearers and poultry keepers – the ideal hygienic bedding for any young or kennelled animals.

2014
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Launch of Bedmax Young Scholar of the Year

Bedmax offers an outstanding Young Rider a year’s support to join our mission to promote the better bedding message, and boost their own progress in their own equestrian field of Eventing, Dressage or Showumping.

2015
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Royal Warrant

Bedmax is re-awarded the Queen’s Royal Warrant.

2016
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£750K Investment

£750k invested in production plant and systems to improve and develop the quality of our products.

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Launch of online training resource with British Grooms Association

Bedmax collaborates with the British Groom’s Association to develop online training that offers bedding and stable management best practice aimed at raising greater understanding of the key part this plays in equine health and welfare.

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Bedmax granted a Royal Warrant by appointment to HRH The Prince of Wales

Adding the Royal Warrant from The Prince of Wales to the Queen’s Royal Warrant we first received in 2008 makes Bedmax one of the very few companies in the British equestrian sector to hold two of these coveted honours.

2019
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Bedmax confirmed in BETA survey as strongest brand of bedding

Ever since 2011, the British Equestrian Trade Association’s four-yearly National Equine Survey has confirmed that Bedmax is the best selling brand of purpose made bedding, winning the trust of a steadily growing share of the UK’s horse owners.

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Bedmax awarded the 2020 BETA Export Award

Recognition from UK’s Equestrian Trade Association for outstanding export growth that has now taken a proudly British equestrian product to customers across Europe, the Middle East, Hong Kong and mainland China, Thailand and, most recently, Australia.

2020
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Bedmax awarded Northumberland and Tyneside Manufacturer of the Year Award

We were delighted to receive this regional award for a three-year programme of ‘Operational Excellence’ improvements that have dramatically improved the productivity and efficiency of all three Bedmax factories in Northumberland, Nottinghamshire and Hampshire.

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Twenty years...

Bedmax marks twenty years since production started.

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Launch of Retailer of the Year Award

To celebrate our 20th anniversary and acknowledge the crucial part our loyal supplier customers have played in our success story, we launch our inaugural, national Bedmax Retailer of the Year Awards.

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Strawmax is launched

Bedmax launches Strawmax, a high quality straw pellet bedding manufactured in a dedicated production plant in Northumberland.

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Bedmax accredited by BETA NOPS Code for Equine Bedding

The scheme was launched by the British Equestrian Trade Association (BETA) in January 2020 to minimise the risk of contamination by naturally occurring prohibited substances (NOPS) in equine bedding products. Bedmax is the first manufacturer to achieve this industry standard.
2021
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Hotmax wins sustainability award

Hotmax given the 2021 Sustainability Award at the Farm Innovation Show.

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Second Strawmax plant opened

A second production plant for Strawmax is opened at Andover in Hampshire.

2023
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Award Winning

Bedmax founder and MD Tim Smalley awarded the BETA Lifetime Achievement Award.

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Market share increases to 32%

Bedmax described, as “Dominating” the large flake shavings market with a market share of 32% in the 2023 British Equine Trade Association’s four-yearly survey.

Bedmax Bedding Products

Bedmax bedding products are purpose made to provide an ideal bedding for horses and ponies. They are made at three dedicated production plants in the UK, from fresh timber sourced from renewable UK forestry. Bedmax bedding has been developed to offer owners a natural bedding that helps address the issues that threaten the health and welfare of horses in stables.

Bedmax

Our large flake dust extracted pine shavings

Littlemax

All the benefits of Bedmax in a lighter form

Strawmax

A healthy, absorbent and economical bedding option

Stockmax

The ideal bedding for many other animals, large and small

Catmax

A healthy and hygienic litter with unbeatable benefits

Hotmax

The sustainable alternative to logs for winter and summer